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Videos

Can chairs talk?

Using a combination of Image Mining and Text Analytics to decipher relative strength of fast growing Italian designer furniture brand vis-a-vis the competition and also to strategize its future brand positioning.

Catalogue: Congress 2017: Visionary
Authors: Preriit Souda, Chiara Davanzo Zamarian
Company: KANTAR TNS Malaysia
November 27, 2017
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Citation

Souda and Zamarian (2017a, November 27). Can chairs talk?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/can-chairs-talk--9179


Research papers

Can chairs talk?

This paper illustrates how we had to be agile and push the boundaries- yet in doing so we were able to reshape the client's long term strategies.Using a combination of Image Mining and Text Analytics to decipher relative strength of fast growing...

Catalogue: Congress 2017: Visionary
Authors: Preriit Souda, Chiara Davanzo Zamarian
Company: KANTAR TNS Malaysia
September 4, 2017
×

Citation

Souda and Zamarian (2017a, September 04). Can chairs talk?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/can-chairs-talk-